Brand Loyalty - Thesis Proposal Essay Example for Free

Brand Loyalty Thesis Proposal Essay The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns, consumers are trying to better manage their expenses due to uncertainty for the future. In such cases, their brand loyalty might be shaken. Especially for UK consumers, whose purchasing power is lower than the other nations, the situation in the beginning of 2010 seems to be much more difficult. Hence, the purpose of this research is to investigate the impact of the current recession on UK consumers’ brand loyalty. A quantitative method will be employed and the empirical data will be collected through questionnaire survey with a sample of fifty UK consumers from the area of Thessaloniki. The questionnaire survey will be distributed to different people regardless of age and demographic characteristics, backgrounds and attitudes. The results of the study will aim to show that not all consumers’ brand loyalty has been shaken the same by the recession but some types of consumers were more affected compared to others. Furthermore, the research will aim to indicate that brand loyalty varies over products so some product and service categories lost a big part of their market share. The findings might be interesting and useful to several companies that would like to be aware both of the profiles of the customers that are more likely to switch to cheaper brands and the products that will easily lose a part of their market share during a recession so that can formulate the appropriate marketing strategy. In the highlighted part right the name of the area where it will be easier for to distribute fifty surveys and get them back. What Influences brand loyalty towards cigarette brands in the UK market? Brand loyalty has been a one of the biggest issues in the world of marketing over the last years. The two topics of brand loyalty and cigarette smoking have rarely been linked. A possible reason for this is that researchers might feel that it is in some way unethical to provide managerial suggestions for tobacco producers. The aim of this study is to clarify that matter and get knowledge about which product-related, psychographic, health-related and demographic factors influence the brand loyalty among smokers and to what extent. By examining brand loyalty towards cigarette brands, those factors which in fact decrease brand loyalty can be identified. In the literature review, the necessary background will be referenced to answer the research questions. The research will be conducted on a quantitative basis. The main research method used will be questionnaire survey. It is the researcher’s belief that this study will provide new and interesting perspective on the topic of brand loyalty, as well as the researcher hopes that the results will be beneficial for social marketers in their fight against cigarette smoking. What effect does sponsorship have on brand loyalty: A case study of Vodafone customers An increasingly larger marketing budget is allocated to sponsoring in companies. This has triggered the attention of the academics to research what the exact effects of sponsorship on a sponsoring brand are. This study fills a gap in the sponsorship literature by focusing on both current customers and looking at sponsorship from both negative and positive perspective. It researches what the effects of sponsorship are on brand loyalty for current customers concerning a sponsored party. Prior literature on both sponsorship and brand loyalty is explored to establish a sound theoretical reference. The review will demonstrate that negative and positive incidences as the context has a negative and positive effect respectively on attitude change toward the sponsored party, which in turn influences change in brand loyalty. The established theoretical reference is tested by means on a questionnaire survey. The sample will consist of Vodafone customers, which are tested on the change in attitudes toward the sponsored team (McLaren-Mercedes Formula 1 team for Vodafone) and on the change in attitudes and behavior toward the sponsoring brand.

Childrens Ability to Differentiate Between Real and Fantastical Entiti

Introduction In the field of developmental psychology, children have become a popular interest. By studying such changes children go through in the early stages of childhood, researchers provide better knowledge and insight on how these changes influence the actions and behaviors of children. It has been identified by many that during these stages, children have rapid mental and cognitive development. Likewise, during this time children are thought to easily confuse reality and fantasy. This paper will consist of two reviews involving two different studies which assesses the children's ability to differentiate between fantasy and reality. One will determine how fantasy/reality distinction evolves with age, while the other investigates children's perception of storybook entities. Both focus on children's ability to categorize specified objects/people/events. Article One - Purpose, Hypothesis & Goal of Study It is believed that a basic component of human cognitive skills is the ability to differentiate between reality and fantasy. Traditionally, children were assumed to confuse the boundaries between them. Yet, previous research has shown that three year olds are able to make reality/non-reality distinctions. The first article, published in 2004 describes a study performed by Sharon & Woolley. They hoped to provide a new viewpoint at a preschooler's level of fantasy/reality differentiation. They believed that children have a better understanding of these boundaries than most people assume. Believing that children have an understanding of what is "human" and what is not, which they use to determine whether entities are real or fantastical. The main goal of their study was to show this possibility, by exploring what childr... ... impossible allows for a broader understanding of what can be considered as real or pretend. Both studies show that increased exposure to fantasy based activities, improve their ability to differentiate and likelihood to question the reality status of various entities/events. It is also important to note that environmental and social factors play a key role in what children believe is real, especially if "false truths" like Santa Claus are instilled by a dominant figure in the child's life. References Sharon, T. & Woolley, J.D. (2004). Do monsters dream? Young children's understanding of the fantasy/reality distinction. British Journal of Developmental Psychology, 22, 293-310. Woolley, J. D. & Cox, V. (2007). Development of beliefs about storybook reality. Developmental Science, 10 (5), 681-693. doi: 10.1111/j.1467-7687.2007.00612.x

Identifying Carbohydrates Lab Report

(insert name here) (insert period #) Identifying Carbohydrates (First inital and last name of lab partner) Purpose The purpose of this lab is to learn how to identify different forms of carbohydrates by conducting the Benedict and Iodine test. Theory The theory for this concept is that if in the benedicts test the carbohydrate reacts, it is a monosaccharide. If it reacts in the Iodine test it is a polysaccharide. If no reaction occurs in either test the carbohydrate is a disaccharide. Data Type of carbohydrate| Benedicts Test| Iodine Test|Monosaccharide| R| NR| Disaccharide| NR| NR| Polysaccharide| NR| R| Solution| Bendicts Test| Iodine Test| Honey| R| NR| Oats| NR| R| Table Sugar| NR| NR| Apple Juice| R| NR| Powdered Sugar| NR| NR| Results Solution| Type of carbohydrate| Honey| Monosaccharide| Oats| Polysaccharide| Table Sugar| Disaccharide| Apple juice| Monosaccharide| Powdered Sugar| Disaccharide| Conclusion I found that honey reacted with the Benedicts test, so it must be a monos accharide. Oats did not react with the Benedicts test, but did react ith the Iodine test; so it is a polysaccharide. Both the table sugar and the powdered sugar reacted with neither tests, so they are both disaccharides. Lastly, the apple juice reacted with the Benedicts test so it is a monosaccharide. Questions 1) It could be a Polysaccharide or a Disaccharide. 2) It could be a Disaccharide or a Monosaccharide. 3) This would be a monosaccharide. 4) This would be a Disaccharide. 5) They originally came from producers. 6) The chemical formula is Cx(H2Oy) 7) 8)C12 H22 O11

Cold Blood The Trial Of The Century - 966 Words

In Cold Blood verses the Trial of the Century Timelines and storytelling are two of the important aspects of any trial which occurs in the American Courts. The story of â€Å"In Cold Blood† by Truman Capote’s original publication in a four part article in The New Yorker, In Cold Blood was turned into a movie, some would say a documentary of the mass murder, it mirrors the crime O.J. Simpson was accused of in many aspects as being brutal and deliberate but as in both instances the stories appear to bring humanity and humanize the villains, whether it be a dirty cop, a murdering husband or just two ex-convicts who go on a murdering spree. In Cold Blood The film In Cold Blood based on Truman Capote’s novel tells the true story of two ex-convicts who go on a murder rampage in the state of Kansas and then were on the run after killing a family of four. It appears in the movie that the motive for the crime was greed as the two are depicted as two hoodlum or typical criminal personalities. However, as the story unfolds about the two murderers, there seems to be come mitigating circumstances which are exposed as to why they were the way they were. When two monstrous personalities get together, havoc ensues. Pursuant to the way this story was told, it led one to believe that although villainous, and their senseless acts of deplorable violence, there were circumstances that lead to humanizing the villains through the story telling. By Capote sensationalizing this crime it could beShow MoreRelatedCold Blood : The Trial Of The Century1891 Words   |  8 PagesIn Cold Blood verses the Trial of the Century In Cold Blood brought about many social concerns and it was the cold and brutal facts of such a gruesome murder which was brought to the small town and the innocent family. Capote provided a detailed account and documentation of how the police force and legal system work in America. While the actual murders take up a small percentage of the 400 page novel, its main focus is on the hunt of Smith and Hickock, the trial, and ultimately the execution ofRead MoreAnalysis Of Christopher Hill s The World Turned Upside Down Essay1168 Words   |  5 Pages In The World Turned Upside Down, Christopher Hill remarks: Most men and women in seventeenth-century England lived in a universe of enchantment, in which God and the fallen angel interceded every day, a universe of witches, faries, and charms. English subjects living in Virginia amid the seventeenth century were the same in this appreciation. The men and ladies who moved to the New World all through the 1600s were results of the same religious society as their English partners. They conveyedRead MoreThe Salem Witch Trials Essay1614 Words   |  7 Pagesabout the blood bath that was the Salem Witch Trials, but what not many know is what caused it and how it affected Americans throughout History. In the summer of 1692, it all started. A couple of Puritans thought that their daughters were being influenced by the Devil, but what they did not know is what the doctor said would affect the whole town, and eve their ancestors. Thesis: Many peaceful years after the Puritans’ journey to the new world, trouble arose through the Salem Witch Trials by what happenedRead MoreDid Lizzie Borden Commit Murder?1242 Words   |  5 PagesDid Lizzie Borden Commit Murder? A little over a century ago an atrocious double murder was committed, in the two-half story house at 92 Second Street, in Fall River, Massachusetts. This crime shocked the city of Fall River, as well as the nation, as Lizzie Borden, a 32-year-old Sunday school teacher, went on trial for the murder of her father and her stepmother. (Augustine). An all male jury eventually acquitted her on the accusations.(Aiuto). To this day, the murderer of Andrew J. Borden and AbbyRead More Plants and Superstitions Essay1739 Words   |  7 Pagesthey blamed another superstition, which was witchcraft. Almost all of the witchcraft misunderstandings were caused by Christianitys persecution of those who refused to abandon pagan beliefs (Zolar, 1995), but not in the case of the Salem Witch trials. In 1692 superstitions somehow became the way of thinking. The misuse of it led to the executions of many innocent people in this country. Witchcraft was the crime, for which they were wrongly accused. Fact Net Inc. (see Internet Source) definesRead MoreNutrition And Its Effects On Health933 Words   |  4 Pagesanxiety, loss of appetite, depressed mood, and a loss of interest in pleasurable activities. The greeks once described depression as chronic melancholy. The term depression was derived from the Latin verb deprimere, to press down. From the 14th century, to depress meant to bring down in spirits. It was used as early as 1665 to refer to someone having a great depression of spirit. Since Aristotle, melancholia had been associated with men of learning and intellectual brilliance, a hazard of contemplationRead Moreâ€Å"Red Alert Is The Colour Of Panic. Elevated To The Point1704 Words   |  7 Pagespeople felt During the Cold War and the Salem Witch Trials. The Crucible takes place in Salem, Massachusetts when he wrote the play in 1953 during the Cold War between the United States and Russia. The Crucible presents an allegory for events in contemporary America. Miller proves that when you plant a seed of lies it will begin to grow and cause mass hysteria allowing everything to snowball out of control. During this time the Salem witch trials were taking place. These trials were a series of hearingsRead MoreEssay The Future Potential of DNA Fingerprinting1338 Words   |  6 Pagesthe effects DNA fingerprinting has had on the trial courts and legal institutions. Judge Joseph Harris states that it is the single greatest advance in the search for truth since the advent of the cross examination (Gest, 1988). And I tend to agree with Judge Josephs assertion, but with the invention and implementation of DNA profiling and technology has come numerous problems. This paper will explore: how DNA evidence was introduced into the trial courts, the effects of DNA evidence on the juryRead MoreWorld War II ( 1939 )1486 Words   |  6 PagesWorld War II (1939 – 1945) was the second global conflict of the 20th century, which resulted in the deaths of millions. The devastating war was, like its precursor, the result of complex and historical political, economic and social tensions. It was th e largest armed conflict in history, and desolated more civilians than ever before. Consequently, it shaped and determined the outcome of the modern world as we know it. Focusing on Germany, it is clear how their post-WWI treatment led to the birthRead MoreThe Wonders of Vitamin C Essay1146 Words   |  5 Pagesin which we are in a state of constant fear of diseases. From when we are young we are taught repeatedly to wash our hands before every meal and to eat an apple daily. Moreover, we are catechized on a regular basis to bundle up so we do not catch a cold or pneumonia. Likewise, our doctors advise us to visit them annually to make sure we don’t have deficiency related disorders such as scurvy or anemia. What if there is a vitamin that could aid in preventing the aforementioned illnesses? Would it not

The Philosophy Of Psychology Is Defined As The Scientific...

Psychology is defined as the scientific study of the human mind and behavior. It was established as a separate discipline during the late 1800s and can be taken back to the time of the ancient Greeks. From around 500BC to 322 BC, Greek philosophers suggested a theory of â€Å"psyche† that is where the word psychology comes from. This meaning the mind, soul and spirit. The Pythagoras, Hippocrates, Socrates, Plato and Aristotle were some of the most influential philosophers of their time. However, due to the uncertainty of truth in these theories, they ended up being the foundations relating to psychological thought. However, throughout the 17th century, the advancement of psychology has exceeded into its own discipline along with the establishment of the six schools of thought. Before psychology had been established as a separate discipline, it first originated from a philosophy, where philosophers relied strictly on observation and logic. However, psychologists then began to put to use scientific methodologies that brought about standardized explanations behind the causes of human behavior. Rene Descartes, a French philosopher, brought forth the idea of dualism in his work. Some of his works being ‘Discourse on method’ (1637) and ‘The mediations’ (1641). It claims of the mind and the body being of two separate entities that come together to create the human experience. During the 18th century, the first psychological laboratory was established in Leipzig, Germany by WilhelmShow MoreRelatedPsychology And The Human Soul998 Words   |  4 Pages1. Psychology exists in several different forms. Name and briefly describe them. Also, give an example of each. Psychology is known for studying the behavior and mind; trying to understand the human mind in its conscious and unconscious state. The thoughts in our conscious not only affect our behavior but it allows or prohibits certain actions; for example, a person who has an emotional attraction to someone is less likely to lie to them. However, they’re three noted forms in psychology suchRead More The Development of Psychology Essay1156 Words   |  5 PagesThe Development of Psychology Psychology is defined as the scientific study of behavior and the mind. This definition implies three things. The first is that psychology is a science, a field that can be studied through objective methods of observation and experimentation. The second is that it is the study of behavior, animal activity that can be observed and measured. And the third is that it is the study of the mind, the conscious and unconscious mental states that cannot be seen but inferredRead MoreEmergence of Psychology Through Aristotles Definition and Theories on the Psychà ª956 Words   |  4 PagesHergenhahn (2009) the philosophers De Anima plays a major part of psychology because it is considered to be the first text on the history of psychology. It is within that book, Aristotle seek to define the mind and the soul: psychà ª. He later based his theories involving psychology based on his definition of psychà ª. In order to develop his own definition of the mind and the soul, Aristotle brought fort h the idea of empirical studies of behavior as evidence upon his theories. Not only that, he instilled theRead MoreSchool of Thoughts in Psychology1604 Words   |  7 PagesMajor Schools of Thought in  Psychology When psychology was first established as a science separate from biology and philosophy, the debate over how to describe and explain the human mind and behavior began. The first school of thought, structuralism, was advocated by the founder of the first psychology lab, Wilhelm Wundt. Almost immediately, other theories began to emerge and vie for dominance in psychology. The following are some of the major schools of thought that have influenced our knowledgeRead MoreDiscuss Reasons for the Increased Interest in Cognitive Psychology and the Decline in Behavioristt Approach, in Addition Describe the Field of Cognitive Science Noting the Discipline That Are Included in This Field.1302 Words   |  6 PagesINCREASED INTEREST IN COGNITIVE PSYCHOLOGY AND THE DECLINE OF BEHAVIORIST APPROACH ,IN ADDITION DESCRIBE THE FIELD OF COGNITIVE SCIENCE NOTING THE DISCIPLINE THAT ARE INCLUDED IN THE THIS FIELD. Behaviorism also called learning perspective is defined by Wikipedia ‘ as a philosophy of psychology based on the proposition that all things that organisms do-including acting , thinking, and feeling can and should be regarded as behaviors and that psychological disordersRead MorePsychology : Psychology And Psychology1519 Words   |  7 PagesPsychology has been defined by many as the study of mental disorder or behavioral problems but discoveries and developments, points to psychology as the study of human mind and its functionality which includes the way we think, act, perceive things and be able to make decisions; all these makes man a complex being. Psychology isn’t just a phenomenon; it is a scientific study. Psychology as a science answers the question â€Å"why†, proposes a theory and sets experiment to test the hypothesis. The researchRead MoreFoundation of Psychology773 Words   |  4 PagesFoundation of Psychology Psychology is the study of human behavior and mind. According to Psychology: The Study of Mental Processes and Behavior defined psychology as the scientific investigation of mental processes (thinking, remembering, feeling, etc.) and behavior. Psychology alone has more than one basic foundation. Psychology can be as broad as biology and as detailed as philosophy, because it includes humans who are very complex in nature. Psychology involves more than how people act;Read MoreEvolution of Cognitive Psychology1054 Words   |  5 Pagesof Cognitive Psychology Cognitive psychology is defined as â€Å"the scientific study of mental processes† (Riegler Riegler 2008, p. 1). During the 1960s, cognitive psychology became an emerging presence in the field of psychology. During this time period, attention to the study of â€Å"how internal states, such as thoughts, feelings, and moods influence behavior† (Cherry 2010, p. 12). Cognitive psychology studies how individuals think, comprehend language, and form beliefs. Human development involvesRead MoreFriedrich Weber s Theory Of Psychology893 Words   |  4 PagesPSYCHOLOGY Psychology is defined as the study of thought and behavior. A substantial amount of people believes that psychology is not a specific scientific discipline. Social sciences study humans as individuals or as groups. The scientific method subsists of five processes, which include observation, prediction, testing, interpretation, and communication. Ernst Weber was born 1795 and died 1878, was one of the first developers who planned an approach and prepared for what was accepted inRead MoreHow Psychology Is The Scientific Study Of Behavior And Mental Processes849 Words   |  4 PagesWhat is psychology? The definition of psychology is the scientific study of behavior and mental processes. There are three key terms in the definition of psychology – science, behavior, and mental process. Psychology uses systematic methods to observe human behavior and draw conclusions. Behavior is anything that we do that is visible by another person, and mental processes are the thoughts and feelings that we experience but that are not noticeable by another person. For thousands of years, people

Child Labor Essay - 998 Words

Status of Child Labor Practices and Minimum Age for Employment The statutory minimum age for employment of children is 15 years, although children between the ages of 13 and 15 years may work in certain jobs outside of school hours. The law restricts employment of those under the age of 18, for example, by prohibiting night shift or overtime work. Education to the top Youth (15-24 years) literacy rate (%) 2008-2012*, male 99.6 Youth (15-24 years) literacy rate (%) 2008-2012*, female 99.7 Number per 100 population 2012, mobile phones 103.4 Number per 100 population 2012, Internet users 74 Pre-primary school participation, Gross enrolment ratio (%) 2008 -2012*, male 86.7 Pre-primary school participation, Gross enrolment ratio (%) 2008†¦show more content†¦During the years leading up to World War II, economic, trade and cultural relations between Latvia and the U.S. flourished, and the two countries consolidated their diplomatic relations, signing several bilateral agreements. In response to the Soviet Union’s illegal occupation of the three Baltic countries in June 1940, U.S. Under Secretary of State Sumner Wells issued a strongly worded declaration on July 23, 1940, which set the course of U.S.-Baltic relations for the next fifty years – namely, the United States’ steadfast refusal to recognize the Soviet annexation of the Baltic countries. The U.S.-based diplomatic representatives of the Baltic countries continued to enjoy full diplomatic recognition by the United States until the collapse of the Soviet Union in 1991, at which point the U.S. officially recognized the governments of the again independent Baltic countries. Notably, the Legation of Latvia in Washington was the only Latvian foreign mission that functioned continually throughout the years of Soviet occupation, thereby reminding the international community of the Latvian Government’s continued de jure legal existence. As Latvia’s pro-independence movement gained momentum in the late 1980s, the U.S. State Department cooperated closely with Latvia’s diplomatic representatives in Washington, leading to the first unofficial contacts between the U.S. and Latvia’s transitional government in 1990. Latvia formally regainedShow MoreRelated Child Labor Essay2301 Words   |  10 PagesChild Labor Child labor has been around for long time and it still exists in todays world. Thiskind of labor provides problems or difficulties in the economic world. Child labor is social problem with the rise of industrial production and capitalism. It appeared in earlier ages in agricultural societies when the children all around the world had to work along with 19th century, spreading to many countries. The problems started when many children, younger than ten years old, were employedRead MoreChild Labor Essay2202 Words   |  9 Pagesrushing carts. (Child labor, 1) Child labor through out history has been proven to affect child. Many things have happened in the past, which ruined the lives of children when they became older. Through time society has done many thing to help prevent child labor. In the U.S. laws have been created to stop companies from underpaying their young employees, making sure they arent hired too young, and to make sure their work is safe. Through time America has lowered the child labor rate, but in todaysRead MoreChild Labor Industrialization Essay1537 Words   |  7 Pagesthat they should be protected. However, those people believed in a child s capacity to change the world in the future. While people in the past saw children as a way to change the world while they were children. In the late seventeenth century, industrialization arose in England ushering in a new era of industry in our world. More industry means more workers, including children. With the rise of industrialization in a nation, child laborers are viciously abused due to their niche roles in productionRead MoreThe Problem of Child Labor Essay3155 Words   |  13 Pagesthen or not, he was also bringing a new connotation and worldwide innuendo to the term child labor. Child labor, is a term that will probably never be clearly defined. The World Book Encyclopedia states it to be simply the employment of children (defined as people under the age of 18) as wage earners. There is nothing grossly inhumane in the relatively fair and articulate definition. Yet, in her Child Labor: Then and Now , Laura Greene claims it is the abuse and misuse of children at work.Read MoreChild Labor Policy Essay2637 Words   |  11 PagesIntroduction Since the beginning of time, child labor has been a very complex issue in the United States. â€Å"Child labor refers to work that impedes children’s access to education and is harmful to their physical, mental, moral, developmental, and social well-being† (Schmitz, Traver, Larson, Pieris, 2004, p. 1). Exploitation from cruel to harmful is considered and reported as child labor. A child is a person under eighteen years of age, according to the Rights of the Child convention of 1989 (Schmitz et alRead MoreChild Labor Reform Movement Essay1820 Words   |  8 Pagessome individuals to question whether child labor was right. The growing sense that this new industrial child labor might be wrong developed a reform movement. The National Child Labor Committee was an idea that came from Florence Kelley and Lillian Wald of New York’s Henry Street Settlement. The National Child Labor Committee task was to investigate child labor and its related problems. The photographer , Lewis Wickes Hine, was hired by the National Child Labor Committee to field studies and photographRead MoreEssay Child Labor During The Industrial Revolution969 Words   |  4 PagesDuring the 18 and beginning of the 19th century in certain regions of the U.S child labor made up more than 40 percent of the population (Wolensky). That’s almost half of the working population. Since the beginning of time children have always been known to help their families with domestic tasks. Most of these kids worked in factories because they were easy to control and paid less than adults. Kids earned less than half of what adults made in the work force. In these factories they usually cleanedRead More Child Labor Essay1039 Words   |  5 Pages Child Labor nbsp;nbsp;nbsp;nbsp;nbsp;Child Labor, refers to the economically active population under the age of fifteen years old, who are employed in various industries (Grootaert, 2). Recently, child labor has become a large topic of debate; however, in most cases, it is very unfavorable. The perception that globalization is leading towards the exploitation of children, is becoming an important problem for international business. In my opinion, child labor should be eradicated. It is notRead MoreEssay On Child Labor1679 Words   |  7 PagesChild labor was a staple during the Urbanization of the United States of America. Fresh out of a bloody Civil War that took the lives of at least 618,000. Child labor was very dangerous. Especially in the steel mills because of the lack of safety equipment. It was also very dangerous because the children laborers were very young for the jobs they were doing for such cheap pay. Anywhere between 12-16 years old. Since they were all very young they were not v ery strong. So due to them being weak, youngRead MoreChild Labor Essay960 Words   |  4 Pages Child Labor Child Labor steals the childhood from the children. I am interested in child labor research because I personally experience it. When I lived in Nepal, I worked in a nut factory, and I was only in the fifth grades due to the financial problem. Many kids worked in hotels, in the house, and polished shoes to survive and to support their family, and some of my friends carried loads in building construction. I am curious to know how poverty increases the child labor and how it affects children’s

Social Customs And Family Dynamics Of Australian Society - Samples

Question: Discuss about the Social Customs And Family Dynamics Of Australian Society. Answer: I am an international student, currently living in Australia. For the past one and half year, I have been staying in Australia to study for my degree course from a renowned Australian university. Just after arriving in the country I had already begun to notice some of the differences in the Australian culture from that of ours. In this essay, I will highlight my views regarding social customs and family dynamics of Australian society. I have observed Australia as a culturally diverse country. The people residing here have a very rich variety of customs, languages, and cultures (Gunson, 2016). Unlike American culture, there is no official religion of the Australian nation. Older people in the Australian community tend to believe in god and thus the religious institutions play a major role in societies. Whereas, most of the Americans believe in Christianity. The family structures in the Australian society are no longer the archetypal family type. With the increased number of divorces, remarriages, and step-relations, the family structure of Australia is no different than that of Americans. The stigma related to same-sex relations have decreased throughout these years and the society is experiencing more common-sex couples and families (Gomes et al., 2014). Though the structure of the traditional families in the Australian society is no more a realistic social standard, the concept of the family and family values still are fundamentally important to the people of Australia throughout their life. Another thing I liked about the Australian culture and families is the concept of Individualism.Australian families encourages their family members to follow their aspirations and dreams and become independent in their life despite the family wealth and supports. Children in the Australian society are taught to think themselves as unique and the values and norms of the social customs, family dynamics and attitudes are incorporated in them while they grow up (Luke, 2018). T he self-determining, self-reliant and responsible attitudes of the Australians make them truly unique and special before the world. I found out some of the cultural differences relating to social customs and family dynamics between the Australian and the Americas. American people do not tend to value their cultures and families like the Australians. People in America do encourage their children but there lays a huge lack in guidance and care form the elders of the family. The structure of the family and social attitudes varies widely from that of the Australians. People here are more generous, helpful and believe in family bonding and long-term relations unlike the American people. In this essay I will highlight my views regarding gender relationships, art and music of the Australian society. The concept of Gender plays a very important role in the family structure of the Australian communities (Kale Luke, 2017). Australian people believe in the concept of gender equality in the true sense and I have observed that gender does not dictate the role or the duty of a person in an Australian family. In our American culture, I have often seen that women are forced to stay back at home and look after the family. It is considered as the duty of a woman to do household chores and leave their job if the male partners do not approve it. In Australia, I have seen women enjoying equal opportunities to choose their way of contributing to their home. Women in the Australian society tend to get married and start their families after establishing a successful care for themselves (Banks, 2015). I have noticed that Australian couples commonly meet through social circles and netw orking websites. A lot number of my university friends found their partner from online dating apps which are on the rise these days.Coming from the country of America, I found out some of the cultural differences relating to arts, music and gender relationships between the Australian and the Americas. One of the unique features in the Australian world of music is the Indigenous Australian music (Olding, 2013). The young population has an immense craze for rock and popular music. Hip-hop, pun, and rock songs are the contemporary popular music among the Australian crowd. American music on the other hand is the roots music. The American music rules the global music industry and Hollywood. One of the most notable music cultures of America is the Jazz. Besides, American music platform includes a broad category of music like gospel, blues, country music, Cajun, jug bands and Native American music arts (Moran, Abramson Moran, 2014). Unlike Australian music, American music industry is popu lar throughout the world. In the context of arts, Australia is famous for their aboriginal paintings. I have observed some of the aboriginal arts which are painted in leaves, rock carvings and sand paintings. Beside this, colonial, landscape and atelier are some of the notable Australian art I observed till date. American arts on the other hand are more renowned for their visual artistry (Gomes, 2015). The collection of American arts represents cultural exchange and development. Mostly the paintings and sculptures were done on paper and canvas structures. American artists are the beginner of the watercolor paintings, patriotic art and modern art in the world. Students from all over the globe participate in the exhibitions of America. References Banks, J. A. (2015).Cultural diversity and education. Routledge. https://s3.amazonaws.com/academia.edu.documents/31056987/ze_2006_372.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1523006955Signature=ATIy2fGNZbxTwpglr%2BAk87Wmuv8%3Dresponse-content-disposition=inline%3B%20filename%3DCultural_diversity_and_education.pdf Gomes, C. (2015). Negotiating everyday life in Australia: Unpacking the parallel society inhabited by Asian international students through their social networks and entertainment media use.Journal of Youth Studies,18(4), 515-536. Gomes, C., Berry, M., Alzougool, B., Chang, S. (2014). Home away from home: International students and their identity-based social networks in Australia.Journal of International Students,4(1), 2-15. Gunson, N. (2016). Traditional knowledge and invasive missionary culture: Australia and the South Pacific. Kale, J., Luke, A. (2017). Learning through difference: Cultural practices in early childhood language socialisation. InOne child, many worlds(pp. 11-29). Routledge. Luke, A. (2018). Critical literacy in Australia: A matter of context and standpoint. InCritical Literacy, Schooling, and Social Justice(pp. 186-206). Routledge. Moran, R. T., Abramson, N. R., Moran, S. V. (2014).Managing cultural differences. Routledge. Olding, A. (2013).An investigation of the social relationships and social interactions amongst international students studying in Australia: A case study using facebook(Doctoral dissertation, University of Tasmania).