Brand Loyalty - Thesis Proposal Essay Example for Free

Brand Loyalty Thesis Proposal Essay The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns, consumers are trying to better manage their expenses due to uncertainty for the future. In such cases, their brand loyalty might be shaken. Especially for UK consumers, whose purchasing power is lower than the other nations, the situation in the beginning of 2010 seems to be much more difficult. Hence, the purpose of this research is to investigate the impact of the current recession on UK consumers’ brand loyalty. A quantitative method will be employed and the empirical data will be collected through questionnaire survey with a sample of fifty UK consumers from the area of Thessaloniki. The questionnaire survey will be distributed to different people regardless of age and demographic characteristics, backgrounds and attitudes. The results of the study will aim to show that not all consumers’ brand loyalty has been shaken the same by the recession but some types of consumers were more affected compared to others. Furthermore, the research will aim to indicate that brand loyalty varies over products so some product and service categories lost a big part of their market share. The findings might be interesting and useful to several companies that would like to be aware both of the profiles of the customers that are more likely to switch to cheaper brands and the products that will easily lose a part of their market share during a recession so that can formulate the appropriate marketing strategy. In the highlighted part right the name of the area where it will be easier for to distribute fifty surveys and get them back. What Influences brand loyalty towards cigarette brands in the UK market? Brand loyalty has been a one of the biggest issues in the world of marketing over the last years. The two topics of brand loyalty and cigarette smoking have rarely been linked. A possible reason for this is that researchers might feel that it is in some way unethical to provide managerial suggestions for tobacco producers. The aim of this study is to clarify that matter and get knowledge about which product-related, psychographic, health-related and demographic factors influence the brand loyalty among smokers and to what extent. By examining brand loyalty towards cigarette brands, those factors which in fact decrease brand loyalty can be identified. In the literature review, the necessary background will be referenced to answer the research questions. The research will be conducted on a quantitative basis. The main research method used will be questionnaire survey. It is the researcher’s belief that this study will provide new and interesting perspective on the topic of brand loyalty, as well as the researcher hopes that the results will be beneficial for social marketers in their fight against cigarette smoking. What effect does sponsorship have on brand loyalty: A case study of Vodafone customers An increasingly larger marketing budget is allocated to sponsoring in companies. This has triggered the attention of the academics to research what the exact effects of sponsorship on a sponsoring brand are. This study fills a gap in the sponsorship literature by focusing on both current customers and looking at sponsorship from both negative and positive perspective. It researches what the effects of sponsorship are on brand loyalty for current customers concerning a sponsored party. Prior literature on both sponsorship and brand loyalty is explored to establish a sound theoretical reference. The review will demonstrate that negative and positive incidences as the context has a negative and positive effect respectively on attitude change toward the sponsored party, which in turn influences change in brand loyalty. The established theoretical reference is tested by means on a questionnaire survey. The sample will consist of Vodafone customers, which are tested on the change in attitudes toward the sponsored team (McLaren-Mercedes Formula 1 team for Vodafone) and on the change in attitudes and behavior toward the sponsoring brand.

Childrens Ability to Differentiate Between Real and Fantastical Entiti

Introduction In the field of developmental psychology, children have become a popular interest. By studying such changes children go through in the early stages of childhood, researchers provide better knowledge and insight on how these changes influence the actions and behaviors of children. It has been identified by many that during these stages, children have rapid mental and cognitive development. Likewise, during this time children are thought to easily confuse reality and fantasy. This paper will consist of two reviews involving two different studies which assesses the children's ability to differentiate between fantasy and reality. One will determine how fantasy/reality distinction evolves with age, while the other investigates children's perception of storybook entities. Both focus on children's ability to categorize specified objects/people/events. Article One - Purpose, Hypothesis & Goal of Study It is believed that a basic component of human cognitive skills is the ability to differentiate between reality and fantasy. Traditionally, children were assumed to confuse the boundaries between them. Yet, previous research has shown that three year olds are able to make reality/non-reality distinctions. The first article, published in 2004 describes a study performed by Sharon & Woolley. They hoped to provide a new viewpoint at a preschooler's level of fantasy/reality differentiation. They believed that children have a better understanding of these boundaries than most people assume. Believing that children have an understanding of what is "human" and what is not, which they use to determine whether entities are real or fantastical. The main goal of their study was to show this possibility, by exploring what childr... ... impossible allows for a broader understanding of what can be considered as real or pretend. Both studies show that increased exposure to fantasy based activities, improve their ability to differentiate and likelihood to question the reality status of various entities/events. It is also important to note that environmental and social factors play a key role in what children believe is real, especially if "false truths" like Santa Claus are instilled by a dominant figure in the child's life. References Sharon, T. & Woolley, J.D. (2004). Do monsters dream? Young children's understanding of the fantasy/reality distinction. British Journal of Developmental Psychology, 22, 293-310. Woolley, J. D. & Cox, V. (2007). Development of beliefs about storybook reality. Developmental Science, 10 (5), 681-693. doi: 10.1111/j.1467-7687.2007.00612.x

Identifying Carbohydrates Lab Report

(insert name here) (insert period #) Identifying Carbohydrates (First inital and last name of lab partner) Purpose The purpose of this lab is to learn how to identify different forms of carbohydrates by conducting the Benedict and Iodine test. Theory The theory for this concept is that if in the benedicts test the carbohydrate reacts, it is a monosaccharide. If it reacts in the Iodine test it is a polysaccharide. If no reaction occurs in either test the carbohydrate is a disaccharide. Data Type of carbohydrate| Benedicts Test| Iodine Test|Monosaccharide| R| NR| Disaccharide| NR| NR| Polysaccharide| NR| R| Solution| Bendicts Test| Iodine Test| Honey| R| NR| Oats| NR| R| Table Sugar| NR| NR| Apple Juice| R| NR| Powdered Sugar| NR| NR| Results Solution| Type of carbohydrate| Honey| Monosaccharide| Oats| Polysaccharide| Table Sugar| Disaccharide| Apple juice| Monosaccharide| Powdered Sugar| Disaccharide| Conclusion I found that honey reacted with the Benedicts test, so it must be a monos accharide. Oats did not react with the Benedicts test, but did react ith the Iodine test; so it is a polysaccharide. Both the table sugar and the powdered sugar reacted with neither tests, so they are both disaccharides. Lastly, the apple juice reacted with the Benedicts test so it is a monosaccharide. Questions 1) It could be a Polysaccharide or a Disaccharide. 2) It could be a Disaccharide or a Monosaccharide. 3) This would be a monosaccharide. 4) This would be a Disaccharide. 5) They originally came from producers. 6) The chemical formula is Cx(H2Oy) 7) 8)C12 H22 O11

Cold Blood The Trial Of The Century - 966 Words

In Cold Blood verses the Trial of the Century Timelines and storytelling are two of the important aspects of any trial which occurs in the American Courts. The story of â€Å"In Cold Blood† by Truman Capote’s original publication in a four part article in The New Yorker, In Cold Blood was turned into a movie, some would say a documentary of the mass murder, it mirrors the crime O.J. Simpson was accused of in many aspects as being brutal and deliberate but as in both instances the stories appear to bring humanity and humanize the villains, whether it be a dirty cop, a murdering husband or just two ex-convicts who go on a murdering spree. In Cold Blood The film In Cold Blood based on Truman Capote’s novel tells the true story of two ex-convicts who go on a murder rampage in the state of Kansas and then were on the run after killing a family of four. It appears in the movie that the motive for the crime was greed as the two are depicted as two hoodlum or typical criminal personalities. However, as the story unfolds about the two murderers, there seems to be come mitigating circumstances which are exposed as to why they were the way they were. When two monstrous personalities get together, havoc ensues. Pursuant to the way this story was told, it led one to believe that although villainous, and their senseless acts of deplorable violence, there were circumstances that lead to humanizing the villains through the story telling. By Capote sensationalizing this crime it could beShow MoreRelatedCold Blood : The Trial Of The Century1891 Words   |  8 PagesIn Cold Blood verses the Trial of the Century In Cold Blood brought about many social concerns and it was the cold and brutal facts of such a gruesome murder which was brought to the small town and the innocent family. Capote provided a detailed account and documentation of how the police force and legal system work in America. 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It was used as early as 1665 to refer to someone having a great depression of spirit. Since Aristotle, melancholia had been associated with men of learning and intellectual brilliance, a hazard of contemplationRead Moreâ€Å"Red Alert Is The Colour Of Panic. Elevated To The Point1704 Words   |  7 Pagespeople felt During the Cold War and the Salem Witch Trials. The Crucible takes place in Salem, Massachusetts when he wrote the play in 1953 during the Cold War between the United States and Russia. The Crucible presents an allegory for events in contemporary America. Miller proves that when you plant a seed of lies it will begin to grow and cause mass hysteria allowing everything to snowball out of control. During this time the Salem witch trials were taking place. These trials were a series of hearingsRead MoreEssay The Future Potential of DNA Fingerprinting1338 Words   |  6 Pagesthe effects DNA fingerprinting has had on the trial courts and legal institutions. Judge Joseph Harris states that it is the single greatest advance in the search for truth since the advent of the cross examination (Gest, 1988). And I tend to agree with Judge Josephs assertion, but with the invention and implementation of DNA profiling and technology has come numerous problems. This paper will explore: how DNA evidence was introduced into the trial courts, the effects of DNA evidence on the juryRead MoreWorld War II ( 1939 )1486 Words   |  6 PagesWorld War II (1939 – 1945) was the second global conflict of the 20th century, which resulted in the deaths of millions. The devastating war was, like its precursor, the result of complex and historical political, economic and social tensions. It was th e largest armed conflict in history, and desolated more civilians than ever before. Consequently, it shaped and determined the outcome of the modern world as we know it. Focusing on Germany, it is clear how their post-WWI treatment led to the birthRead MoreThe Wonders of Vitamin C Essay1146 Words   |  5 Pagesin which we are in a state of constant fear of diseases. From when we are young we are taught repeatedly to wash our hands before every meal and to eat an apple daily. Moreover, we are catechized on a regular basis to bundle up so we do not catch a cold or pneumonia. Likewise, our doctors advise us to visit them annually to make sure we don’t have deficiency related disorders such as scurvy or anemia. What if there is a vitamin that could aid in preventing the aforementioned illnesses? Would it not